Case Studies

  • Media Plan Audit Generates Significant Cost Savings

    The Challenge

    A local franchisee of a national home furnishings chain was utilizing the franchisor's national advertising agency to plan and place their local TV advertising...

  • Tracking Results By Media Source Improves Cost Per Acquisition

    The Challenge

    A financial services company was using a multi-media approach to generate customer leads. During its three-year expansion, the business grew rapidly...

  • Reallocating Media Can Dramatically Improve Results

    The Challenge

    A personal injury law firm needed to generate more leads without increasing their advertising budget. At the time, high-cost yellow pages advertising was consuming...